The Academy

Programs built around the work, not the platform.

Every program is short, intense, and ends with portfolio-grade output. Cohorts are capped at thirty so every student's work gets reviewed — by hand — by a practitioner who still ships campaigns.

Practitioner-led

Every instructor manages a real book of business — agency, in-house, or freelance. No retired marketers, no career-trainers.

Project-graded

You submit work weekly on real or simulated accounts. We grade with red ink. Most students rewrite at least one assignment.

Network & placement

Our hiring network spans 240+ brands and agencies. Top graduates are introduced; everyone leaves with a tested portfolio.

Flagship program

Full Stack Marketer

Twelve weeks. Two evenings a week, live. One capstone with a real brand. The complete operator program: paid acquisition, conversion, lifecycle, analytics, and AI-assisted creative.

Curriculum

  1. Week 1–2 · The Acquisition Stack — channels, mental models, modern attribution.
  2. Week 3–4 · Paid Social — Meta, TikTok, account structure, creative testing.
  3. Week 5–6 · Paid Search & Shopping — Google Ads at depth, Performance Max audits.
  4. Week 7 · Landing & CRO — funnel hypothesis, experiment design.
  5. Week 8 · Lifecycle & Retention — email, SMS, push, CRM segmentation.
  6. Week 9 · Analytics — GA4, server-side, BigQuery basics.
  7. Week 10 · AI-assisted Marketing — production workflows for creative & analysis.
  8. Week 11–12 · Capstone — full-funnel plan for a live brand, presented to a review panel.
12 weeks · Live cohort

What you graduate with

  • A complete full-funnel plan, reviewed by a panel of three operators
  • A portfolio of audits across Meta, Google, TikTok, and LinkedIn
  • A working GA4 + BigQuery reporting setup
  • 12 months of alumni access to office hours & updates
  • Introductions into our hiring network (top quartile)
From $2,400 Apply
Specialist programs

Go deep on the skill you actually need.

6 weeks

Paid Ads Mastery

For in-house buyers, agency leads, and freelance media buyers.

The deep-dive program on running efficient paid acquisition at scale. Forty hours of live instruction, two real-account audits, and a final teardown reviewed by a senior buyer.

  • Account architecture for Meta & Google
  • Creative testing systems that scale past 10 ads/week
  • Incrementality testing & geo holdouts
  • Budget allocation across channels & stages
  • Reporting clients & founders actually read
5 weeks

CRO Practitioner

For marketers who own a funnel and the number at the bottom of it.

Research, hypothesis, experiment, ship. Built to take a marketer from "we should run more A/B tests" to running a structured experimentation program that compounds.

  • Qualitative + quantitative research stack
  • Statistical testing in practice (not theory)
  • Landing page architecture & messaging
  • Experiment design templates we use ourselves
  • Live review of three student-built tests
4 weeks

AI Marketing Operator

For marketers who want to ship faster with AI in production.

Self-paced lessons plus weekly live reviews. We cut the hype and show what actually works for marketing teams shipping copy, creative, and analysis with AI.

  • Prompting patterns that survive in production
  • Creative variation pipelines
  • Workflow automation across the stack
  • Where AI breaks — and what to do
4 weeks

Marketing Analytics

For marketers who need the data side to actually work.

GA4, server-side tracking, BigQuery basics, attribution thinking, and dashboards that drive decisions. Light on theory, heavy on getting things working.

  • Event design & taxonomy you can live with
  • GA4 → BigQuery in production
  • Modern attribution: what to trust, what to ignore
  • Reporting that holds up in front of execs
For teams

Bring the lab to your team.

We run private cohorts for in-house marketing teams — from 5-person startups to 80-person growth orgs. Curriculum is tailored to your channels, your stack, and your campaigns.

Recent in-house sprints: a Series B SaaS rebuilding their attribution model, an APAC retailer migrating off agencies, and a finance app standardising their creative testing process across markets.

Book a scoping call

How team sprints work

01

Audit

Two-week stack audit — channels, tooling, data, gaps, opportunities.

02

Tailored curriculum

We map modules to your actual roadmap. No filler.

03

Private cohort

2–6 weeks, live, with embedded practitioner reviews.

04

Quarterly check-in

We come back every 90 days to review progress and adjust.

Intake calendar

Upcoming cohorts.

All cohorts cap at thirty students. Applications close one week before the start date or when full — whichever is sooner.

Alumni

What graduates are doing now.

"I went from 'I think I'm a marketer' to leading paid acquisition at a Series B SaaS in nine months. The portfolio mattered as much as anything on my CV."
EN
Elena NavarroHead of Paid, Bridgewell
"The CRO program rebuilt how I think about funnels. We doubled checkout conversion in two months — and I can finally explain why."
DP
Dinesh PillaiGrowth Lead, Saltflats
"I'd been running ads for five years and still learned more in six weeks here than the previous three combined."
AB
Anya BeresfordSenior Media Buyer, Northwall

Ready to apply?

Applications take about ten minutes. We reply within one business day with next steps and, if helpful, a fifteen-minute call with an instructor.

Apply now Talk to admissions